Desk Research
Explore secondary data and industrial interviews.
Quantitative Research
Quantitative research method includes : Personal Interviews (Face-to-Face, CLT, Telephone with Pen & Paper, Diary Telephone Interviews, CAPI – Computer Aided Personal Interviews, CATI – Computer Aided Telephone Interviews, CAWI – Computer Aided Web Interviews)
Mystery Shopping
Use various observational methods
Qualitative Research
The qualitative research toolbox includes : Focus Grop Discussion(FGD) , Individual Depth Interviews, Home Visit Interviews, Accompanied Shopping, etc