MARKETING RESEARCH INDONESIA was founded in 1996 as an independent marketing research company focusing in Indonesian market and customers. Through the years, we have become an acknowledged leading marketing research agency with extensive experience in the finance, FMCG, automotive, and health industries. Through the skills and expertise of our dedicated teams, we conduct both our tailored researches and syndicated studies to help you to better:

  • Understand vital customer needs which impact your brand, products and services.
  • Identify target market and optimally position your products and services
  • Assess market potentials for your new products and help you develop winning strategies for the brand
  • Understand your customers’ expectation, satisfaction, loyalty and engagement.
  • We take pride in the successes of our clients and we are eager to help you secure your future growth.


Contact us to inquire further.


This is a content page where you can freely add any content such as text, images, links, etc. You can edit all of this text and replace it with what you want to write. Use the advanced editor to design this content page. 

Edit your content page from the Pages tab by clicking the edit button. 

VISION

To be the first choice research agency for prominent national and multinational companies and organizations


MISSION

We are dedicated to provide clients with :

  • Insight for better profit
  • Quality with Integrity
  • Service Excellence for long-term partnership

Harry Puspito

President Director

Harry has a Master’s Degree in Applied Science from the School of Food Technology, University of New South Wales, Sydney, Australia. He earned his Bachelor Degree from the Faculty of Agriculture, Unibraw, Malang. His vast experience in research covers end-to-end of all research processes, from developing research design, executing, analyzing, up to the report and presentation of research findings, with expertise in in usage, attitude and image study, product development, positioning, segmentation, pricing, advertising, promotion, customer satisfaction & loyalty, and mystery shopping in the Indonesian multi-faceted industries.

Ermina Yuliarti

Managing Director

Ermina is a graduate of the Agribusiness program of IPB in 1986, and has a Master’s degree in Human Resources from LPPM. Her experience in marketing research covers both quantitative and qualitative researches, with most of her later works focusing in the banking sector, with strong foothold on service quality survey using mystery shopping approach. Ermina is one of the initiators of Service Excellence Award in the Banking Industry of Indonesia. MRI is a member of MSPA (Mystery Shopping Providers Association) Asia Pacific and she has been a member of the Board since 2007.

Doktrina (Ina) Tehupeiory

Operating Director 

Ina is in charge of all the operation aspects of research since 1996. In data collection, she leads teams of field supervisors, team leaders and over 3000 mystery shoppers and interviewers covering more than 100 cities in Indonesia. She leads the development of the system in data collection and its preparation for further processing. In addition, Ina's role is to ensure that MRI delivers high quality deliverables to clients (Quality Assurance). Previously, she worked for a bank supporting its operation, human resource, credit and system development for 10 years.

Our Approaches image
The About page is the core description of your website. Here is where you let clients know what your website is about. You can edit all of this text and replace it with what you want to write. For example you can let them know how long you have been in business, what makes your company special, what are its core values and more.

Edit your About page from the Pages tab by clicking the edit button.

Our Clients :

FINANCE

  • • Allianz
  • •Amex
  • •ABN Amro
  • •Asuransi Astra Buana
  • •Austindo (Multi-Finance)
  • •Bank Arta Pratama
  • •Bank Bukopin
  • •Bank Bumiputra
  • •Bank Bali
  • •Bank Central Asia
  • •BII
  • •Commonwealth
  • •Bank Danamon
  • •Bank Mandiri
  • •Bank Mega
  • •Bank Niaga
  • •Bank NISP
  • •Bank Tabungan Negara
  • •Citibank
  • •MetLife
  • •VISA
  • •Sunlife
  • •Western Union


F.M.C.G

  • ´Australia Indonesian Milk Industries
  • ´Bayer
  • ´Behaestex
  • ´Beiersdorf
  • ´Bina Karya Prima
  • ´Cadbury
  • ´Coca-Cola
  • ´Clear
  • ´Danone
  • ´Duracell
  • ´Frisian Vlag Indonesia
  • ´Glaxo Guiness
  • ´Helios
  • ´Arnott's
  • ´HM Sampoerna
  • ´Indofood
  • ´Janssen
  • ´Johnson & Johnson
  • ´KAO
  • ´Kellogs
  • ´Kino
  • ´L'Oreal
  • ´Menara Kaloka
  • ´Mustika Ratu
  • ´Agel Langgeng
  • ´Mc. Cormick
  • ´Mead Johnson
  • ´Mayora
  • ´Nissin (Noodle)
  • ´Nippon Indosari
  • ´Novartis (Ovaltine)
  • ´Nutricia
  • ´P&G
  • ´Prodenta
  • ´Reckit & Colmans
  • ´Rothmans of Pall Mall
  • ´Rodamas Group
  • ´Hisamitsu
  • ´Sanbe Farma
  • ´Sara Lee
  • ´Sierad
  • ´Sparindo Mustika
  • ´Sterling Products
  • ´Sumber Sewu Sakti
  • ´Softex
  • ´Splash
  • ´Unilever
  • ´Taisho Australia Indonesia Milk
  • ´Madusari NusaPersada
  • ´Nestle Indofood Citarasa Ind



Desk Research
Explore secondary data and industrial interviews.

Quantitative Research
Quantitative research method includes : Personal Interviews (Face-to-Face, CLT, Telephone with Pen & Paper, Diary Telephone Interviews, CAPI – Computer Aided Personal Interviews, CATI – Computer Aided Telephone Interviews, CAWI – Computer Aided Web Interviews)

Mystery Shopping
Use various observational methods

Qualitative Research
The qualitative research toolbox includes : Focus Grop Discussion(FGD) , Individual Depth Interviews, Home Visit Interviews, Accompanied Shopping, etc
Custom Research image
Tracking Study (on specific categories)
A mini U – A – I Study carried out regularly and available to multiple clients. It is a low cost but high quality research. Results are very beneficial, especially for marketers, to access the information concerning their brand position and performance in the market.

Omnibus Survey
A survey regularly run by the agency and multiple clients are invited to participate in the survey by sharing the survey cost. Hence, it is a cost effective way for obtaining information about consumers from a number of cities.

Bank Consumer Monitor (BCMsm)
Tracking Study in Jakarta, Surabaya and Medan among a sample of 600 bank customers from the A class. The Study measures bank customers habits and attitudes towards bank and bank products such as; saving account, ATM, debit card, phone banking, internet banking and many more.

Bank Service Excellence Monitor (BSEMsm)
Measures ‘Service Excellence’ of leading banks in Jakarta and two other ‘mysterious’ cities using the Mystery Shopping method. BSEM studies are conducted using a set of parameters enhanced with input from the periodical customers study.

Hospital Service Excellence Monitor (HSEMsm)
Measures Service Excellence of ‘modern’ hospital in Greater Jakarta using the Mystery Shopping method.

CS Driver SM Study on Banks
The study is not only showing CS Index of different banks, but also reveals the key drivers in bank customer satisfaction and the link between performance, customer loyalty and their transaction behaviors. The study is conducted in Jakarta, Surabaya and Medan among customers of 10 leading national banks and 1 foreign bank.

E – Channel Study
The study explores and measure the needs and wants, perception and preference among electronic channel users in 5 mayor cities (Jakarta, Bandung, Semarang, Surabaya and Medan. The study covers phone banking, sms banking, M banking and internet banking.
Consumer Confidence & Consumer Behavior
It is a study that gives insights to business about the consumer perceptions and expectation about the future of the country. It is beneficial for the industry as input in their development of their business strategy and planning. It is an annual survey that MRI conducts toward the end of the year to gauge consumer perceptions toward the following year in terms of their confidence towards the economy and their likelihood of shopping behavior. The survey ascertains consumer perceptions toward the current year performance and their expectations toward the following year situation. From various variable, a Consumer Confidence Index is created.

Lifestyle Study
The study focus on consumer activities during week days and week ends, at their daily life and at their leisure time. The survey explores emerging trends among customers in their habits of eating out, shopping, media consumption, etc. Typically the survey interviews over 1000 representative samples from Indonesia major cities and targeted toward specific segments such as kids, teens, females, males and the golden age.

Consumer Trends
A reading on strategic trends on consumer preference and behavior through a survey in 6 major cities. Food Habits, Health Care Habits, Drinking Habits, Snacking Habits, etc.


Syndicated Studies image
  • Soho Pancoran
  • Head Office: Soho Pancoran, Tower Splendor 19th Floor, Unit 15,16,17 Jl. Let.Jend. MT.Haryono kav 2-3 Jakarta Selatan 12810 Operation Division : Jl. Tebet Raya 11C-D Jakarta 12810
I BUILT MY SITE FOR FREE USING