MARKETING RESEARCH INDONESIA was founded in 1996 as an independent marketing research company focusing in Indonesian market and customers. Through the years, we have become an acknowledged leading marketing research agency with extensive experience in the finance, FMCG, automotive, and health industries. Through the skills and expertise of our dedicated teams, we conduct both our tailored researches and syndicated studies to help you to better:
Contact us to inquire further.
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VISION
To be the first choice research agency for prominent national and multinational companies and organizations
MISSION
We are dedicated to provide clients with :
President Director
Harry has a Master’s Degree in Applied Science from the School of Food Technology, University of New South Wales, Sydney, Australia. He earned his Bachelor Degree from the Faculty of Agriculture, Unibraw, Malang. His vast experience in research covers end-to-end of all research processes, from developing research design, executing, analyzing, up to the report and presentation of research findings, with expertise in in usage, attitude and image study, product development, positioning, segmentation, pricing, advertising, promotion, customer satisfaction & loyalty, and mystery shopping in the Indonesian multi-faceted industries.
Managing Director
Ermina is a graduate of the Agribusiness program of IPB in 1986, and has a Master’s degree in Human Resources from LPPM. Her experience in marketing research covers both quantitative and qualitative researches, with most of her later works focusing in the banking sector, with strong foothold on service quality survey using mystery shopping approach. Ermina is one of the initiators of Service Excellence Award in the Banking Industry of Indonesia. MRI is a member of MSPA (Mystery Shopping Providers Association) Asia Pacific and she has been a member of the Board since 2007.
Operating Director
Ina is in charge of all the operation aspects of research since 1996. In data collection, she leads teams of field supervisors, team leaders and over 3000 mystery shoppers and interviewers covering more than 100 cities in Indonesia. She leads the development of the system in data collection and its preparation for further processing. In addition, Ina's role is to ensure that MRI delivers high quality deliverables to clients (Quality Assurance). Previously, she worked for a bank supporting its operation, human resource, credit and system development for 10 years.
Our Clients :
FINANCE
F.M.C.G